About us - Jack Burke

Hi, I’d like to welcome you to our Sound Marketing website and my personal page.  In today’s fast-moving world of technology, I try to focus on the human aspect of relationships.  So if you’d like a more traditional bio, scroll down.

The most important person in my life is my wife and partner, Jo Ann.  I’ve had the privilege of working together with her on a daily basis since we founded Sound Marketing in 1984. 

Sound Marketing actually started one morning when I refused to get out of bed to go to work.  I was no longer motivated or challenged by my daily routine, despite the fact that it provided a very comfortable life for us.  When I explained my feelings to Jo Ann, and elaborated that my dream was to combine my experience in both radio/television news and the corporate world to help other business, she immediately said, “Then let’s do it!”  And we’ve been “doing it” together for over 25 years now.

On the more personal side, Jo Ann and I are the proud parents of four daughters: Elizabeth, Melissa, Virginia, and Tara.  These daughters have graced our lives with five grandchildren: Kethry, Fiona, Taylor, Miyah, and Sean. 

A currently dormant hobby is restoring 1960’s vintage vehicles.  One of my early projects was a 1967 Thunderbird Landau, which was unfortunately totaled in Malibu Canyon in 1988.

My all-time favorite was a 1969 Mercury Marquis convertible with a 429 V8.  Just prior to the Branson move in 2005, I sold it to a collector in Sweden. 

Since I’ve become somewhat inactive on the vehicle restoration, my spare time in Branson is primarily devoted to service work within the community, including serving as the Board Chairman for Christian Action Ministries (CAM).  CAM operates two food pantries and a mobile outreach to serve the needs of Taney County.

Traditional Bio for Jack Burke:

A marketing and communications specialist, Jack Burke is a leading authority on relationship-oriented sales and marketing, customer service and communication.

Jack Burke is the published author of Relationship Aspect Marketing (Silver Lake),  Creating Customer Connections (Silver Lake), and contributing author to Best of Class (Executive Excellence).  He also writes the monthly Connections column for The Automated Agency Report, hosts and produces the monthly Audio Insurance Outlook, and is a frequent contributor of articles in numerous trade magazine and newspapers.

Selected as the opening keynote presenter of the National Alliance's James K. Ruble Sales & Marketing Seminars for 2001 and 2002, Jack continued to conduct one-day marketing workshops for the prestigious Ruble program.  In January of 2008, Jack was selected to open India’s first Customer Loyalty Summit hosted by The Times of India in Mumbai.  He also served as the editor of ProgramBusinessNews for over ten years.

Jack has received rave reviews for numerous presentations before diverse audiences, including such events as: HIGH-TECC 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2006, 2007, 2008, 2009; Midwest Technology Conference 2006; numerous Insurance Marketing & Management Services' International Conventions; Agent & Broker Seminars: Sales & Marketing Rubles; Meeting Planners International; California Labor Letter; Mann Theatre Group, Society of Realtors, Dick Clark Theater Complex, National Vendor Compliance Federation, Dutton Entertainment Complex and more.

As a marketing and communications expert, Jack has been featured on CNN, MSNBC, Los Angeles KTLA-5's Making It show, Los Angeles KCAL-9 News, the Automotive Satellite Television News and the electronic Small Business University (Digivent.com).

Jack's credentials over nearly four decades of successful corporate experience include: President and founder of Sound Marketing, Inc.; Director, Hertz Corporation's North American Retail Car Sales; National Sales Manager of National Coach Corporation and Radio & Television News Broadcaster.  As the founder of Sound Marketing, he has been acknowledged as the developer of such innovative programs as California's Audio Ballot Pamphlet, Delivery Tapes for the automobile industry and a "Talk-Radio" style of audio marketing programs for business.

Jack has served as business consultant or coach to numerous entities in the insurance, manufacturing, entertainment, non-profit, and hospitality industries, focusing on strategic planning, marketing, communications, customer service, and general management.